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Promotional poster for Gemma Wilford’s Ruby of Egypt school author visit, featuring her author photo, book cover and details of an interactive session inspiring young writers through character creation, writing techniques, author insights and creative writing activities.

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Female writer sat at a picnic table using a pen to write in a journal. The text on the image reads 'What is copywriting and how will it help your business'.

What is copywriting and how will it help your business?

Copywriting

If you’re unsure what copywriting means, it’s the words used on marketing material to sell your services or products. It’s the written art of persuasion, getting people to take action; to buy, to click or to sign up.

Are you a small business looking for help with your copywriting?

Whatever business you’re in, let me help you with writing the content for your website or blog posts.

Are you naturally great at expressing yourself verbally on reels and videos, but struggle to transfer your voice onto paper?

Do you find it difficult to write down the words that you speak to mean what you say? Do you struggle to capture your authentic voice in your writing?

This is where I can help you! If you tell me the problem that your services or products solve for your clients, I will write this for you. In a non-salesy way too so that it still sounds like you, and not a robot.

I help you transfer your spoken words into clear, powerful copywriting. I’m the bridge between what your voice is speaking and what you want your hand to write.

Female writer sat at a bistro table in a National Trust garden typing on her Mac laptop. The text on the image reads 'When it comes to writing for your business, do you spend hours staring at a blank page?

When it comes to writing for your business, do you spend hours staring at a blank page? 

Let me help you! I will write your web copy or blog posts. This will free up your time to spend on what’s important – running your business. Let me focus on the writing, while you focus on the fun part; creating your products or services.

Not getting enough clients? I can help solve that problem.

What is website copywriting and how will it help your business?

Website copywriting is the written content on your website. The words used are intentional, powerful and purposeful and the aim is to provide your visitors with information and connection, turning your browsers into buyers.

Your website is your business’s storefront, where your ideal clients meet you. It helps build trust and authentic connections. It’s usually made up of a homepage, an about page, a services page and a contact page.

Find out more about my webcopy services.

Copywriter sitting at a National Trust  picnic table writing blog posts on her Mac laptop

Blog posts: Are they still a thing and can they help your business?

Yes, blog posts are absolutely still a thing. And guess what? They’re more powerful than ever. People are looking for long-form content that has a human voice and tells a story. So blog posts are a great way of engaging your audience as they tell a story, which helps inform, educate and build trust with your audience. A big plus is that they also help increase your SEO on search engines such as Google, which makes your business searchable, relevant and more likely to come up against competitors that don’t blog. That makes your business searchable, relatable and most importantly, blog posts make it human!

Blog posts are a form of story-led content writing that you can use to build connection with your audience. Blog posts also give you reusable content for your newsletters and social media posts.

People also absolutely love learning about people too, so how about a blog post introducing you and the members of your team? Or a little back story on how your business started? You could tell everyone how you’re making your small business more sustainable? 

You provide me with your topic, and I will write your content. I’ll do it in such a way that my words not only tell your story; they make your reader feel your story. Which helps invite human connection, build relationships, and results in engagement. This is a great strategy for turning your browsers into buyers. 

In an AI-driven world, people are craving human voices and connection more than ever. Let me help transfer your voice into written words that sound like you and are relatable to your audience.

Find out more about my blog post services.

School Author Visits

I’m currently offering an introductory rate for local schools in Northumberland. Please email me Gemma@geegeewriting.co.uk to discuss booking a visit for your school.

Find out more about my children’s book Ruby of Egypt.

Promotional poster for Gemma Wilford’s Ruby of Egypt school author visit, featuring her author photo, book cover and details of an interactive session inspiring young writers through character creation, writing techniques, author insights and creative writing activities.
North East Family Fun Brand Logo

“Super easy to work with, delivered work on time and most importantly, the work was high quality and matched the style of my website.”

~ Samantha Rickelton, North East Family Fun

Female writer sitting on grass writing in a notebook.

The soul of your brand

in human hands.

Clients

Are you ready to work with me?

Female writer sat at a National Trust picnic table with her Mac laptop. She's facing the camera and smiling.
Image by Jodie Steel

If you’re looking for someone who is grounded and has good vibe energy to work with, get in touch using the form below. I’d love to hear from you.

You can also send an email to Gemma@geegeewriting.co.uk.

My current office hours are: Wednesdays 9am – 3pm.

Upcoming leave: 21 and 28 October 2026

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Photographs by Jodie Steel