I get it, it can be confusing when you’re first looking at copywriting and what it all means. You hear the term ‘Blog Copy’ and ‘Web Copy’ and think what are they? What’s the difference?

Well, let me break it down for you.

Blog Copy is story-led content.

Blog copy tells a story. It informs, educates and builds trust with your dream client. It’s also search friendly (hello SEO!).

A monthly blog post on your website keeps your content relevant, up to date and searchable. Google recognises that you’re still here, you know your stuff and you love to share it. Brownie points for you! This helps your dream clients find you. It gives you the upper hand against a competitor who doesn’t use blog posts on their website.

What’s also great about blog posts is that they offer lots of content for different platforms. You can use it in your newsletter. You can create social media reels and carousels from it. You can also use your blog copy and repurpose the content on a LinkedIn article.

Blog copy shows your audience your skill. It helps build relationships with them and invites connection.

Do you want to tell everyone how you’re making your small business more sustainable? 

Or a little back story on how your business came to fruition? 

People love learning about people. How about a blog post introducing you and the members of your team? 

There are so many ideas you can use for blog posts. Every now and then, include a knowledge-based blog copy topic. This shows your audience, and search engines, that you know lots about your area of business.

Website copy is your store front. 

Website copy is your first impression and sales guide. Your website copy includes your:

• Homepage
• About page
• Services page
• Portfolio page
• Testimonial page
• Contact page

This is where you welcome your dream clients with the solution to their problem. People are searching the internet for an answer to their query. By answering this in your web copy, you speak to their needs and capture their attention. 

For example, someone looking for a branding designer for their new small business.

Or another who is looking for a website designer to expand their business online.

Whatever your product or service, you need to tell people what you do and how it solves their problems. How does what you offer make someone’s life better?

Web copy guides your dream clients towards a clear call to action. Whether it’s to sign up to a newsletter, buy your product or service or book a call with you. It is to gently sell and with purpose.

Your dream clients are already looking for the solution; you need to show them you’ve got it. And why they should choose you.

You have three seconds to grab your dream client’s attention.

They’re in a position to buy.

Clear web copy helps them to understand who you are, what you do and how to work with you. 

It also helps your dream client decide to choose your business.

The main difference between Blog Copy and Web Copy.

Blog copy nurtures your audience. It tells a story; it makes your audience feel so that they connect with your brand. 

Website copy converts your audience. It tells your audience who you are and what you have to offer. It turns browsers into buyers.

Joined, both blog copy and web copy work well together to support your business. Align them with your voice and strategy and you’ll attract your dream clients.

Are you ready for me to write your blog or web copy?

I’d love to write blog copy and web copy for your business!

Are you ready to attract your dream clients with web copy?

Are you ready to tell your story with blog copy and tap into human emotion and connection?

Get in touch! Email me at Gemma@geegeewriting.co.uk

The soul of your brand in human hands.

Images: Credit to Jodie Steel